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Best Western’s Breakfast Blues

Published Friday, October 30, 2009

The most important meal of the day is causing problems for Best Western. Calling it “one of the brand’s competitive weaknesses,” chain executive Ron Pohl recently told Best Western members they need to focus on “the 3Ps: Product, Presentation and Presence. We must be consistent in offering our brand standards and present them well.” Speaking at the chain’s recent annual conference, Pohl, vice president of brand management and member services, told members they also need to mingle with their guests at breakfast time. “I guarantee if you spend time in the breakfast room every day ...

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