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Choice’s Roadmap to RevPAR Growth

Published Monday, May 18, 2009

Choice Hotels has a simple plan to help its franchisees weather the current downturn: Send them more business. At last week’s Choice Hotels convention near Washington, DC, President & CEO Steve Joyce and other chain executives discussed a lot of topics, but none was as important as revenue generation. “Across the board we’re seeing gains in market share as the result of our aggressive marketing and the positioning of our brands,” said Joyce during a press briefing at the convention. “This could represent a marked and possibly permanent consumer shift to a value orientation.” ...

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