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Hotel Slide Is a Reset, Not a Cycle

What the U.S. hotel industry is experiencing today isn’t simply the downside of a highly cyclical business, emphasizes Thomas Magnuson, but rather a massive fundamental shift. “It’s a reset,” declares the CEO and principal of Magnuson Hotels, ranked by Inc. Magazine as the world’s largest independent hotel group. “There has been such a dramatic drop in occupancy—over 10 points year-to-date this year versus year-to-date last year. We’re seeing this intersecting or colliding with one of the largest supply increases in history,” adds Magnuson, whose Spokane, Wash.-based company represents nearly 1,000 hotels in the U.S.

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