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Reasons for Lodging Industry Optimism

Published Monday, October 05, 2009

“Lemons from lemonade" may be a cliché, but it appears to be the mindset of many lodging industry entrepreneurs and developers, especially those at The Lodging Conference held last month in Phoenix. While industry numbers are still lousy (Smith Travel Research says RevPAR is down 18 percent through August), many speakers and a lot of attendees talked as though recovery is around the corner and we all had better be ready for it. There are several reasons for this perhaps misplaced optimism. Everyone goes to a conference selling something—their brand, their management services, ...

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