register

STR: Industry May Have Bottomed Out

Published Tuesday, August 11, 2009

The numbers were down, but the mood was up at STR’s inaugural Hotel Data Conference last week in Nashville, TN. STR President Mark Lomanno started his opening presentation with “I wish I had some good news.” What followed was the bad news. The U.S. hotel industry is about a year into what STR projects to be its longest and deepest decline. The latest projections have occupancy falling 8.4 percent this year to 55.4 percent, ADR dropping 9.7 percent to $96.43 and RevPAR plummeting 17.1 percent to $53.40. Occupancy has fallen seven straight quarters and ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Forgot password? Need Help?

Enter your email address below, and we'll email your password.

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.
All fields are required Personal Info
  Required Must be a valid email
  Required Passwords must match
  Required
  Required
  Required
  Required
  Required
  Required
  Required

Lodging Hospitality Magazine

Submit the form for instant access to the page you've requested.

Hotel Development Center

LHTV

Resources

Follow the Conversation

Poll Question