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Hotel Industry Recovery Accelerates

Published Wednesday, December 16, 2009

The hotel industry is healing faster than first thought. An updated forecast from PKF Hospitality Research shows the pace of recovery for the U.S. market “has accelerated from previous expectations.” As reported in the firm’s December issue of Hotel Horizons, PKF says improvements in key industry measurements—occupancy, RevPAR and demand—suggest the recovery will arrive a quarter earlier than previously expected. The news isn’t all good, however. “Make no mistake about it, 2010 will continue to be a tough year for U.S. hotel owners and operators,” says R. Mark Woodworth, president of PKF ...

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