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Stimulus Marketing in a Distressed Economy

Published Thursday, May 14, 2009

While our industry has seen tough times before, I can't remember a time when conditions were dire as they are today. At no other time in our industry's history has it been as important to become dedicated to and focused on your marketing efforts. Such dedication and focus can be the means to survival during this unprecedented free fall of the financial, institutional and real estate markets. One of the biggest problems and an unanticipated consequence of recent good times is complacency. Our sales and marketing people have been spoiled by a relatively long run ...

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