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A Look Ahead to 2010

Published Tuesday, December 15, 2009

It's almost time to close the door on 2009 and, for most hoteliers, not a moment too soon. 2009 will be forgettable—at best—for many of the nation's hoteliers, from a disastrous first quarter to what is shaping up to be a less-than-robust recovery as 2010 fast approaches. Although we aren't pessimistic about the future state of the hotel industry, we also don't believe the new year will bring immediate relief. There is no miracle cure; hotels and resorts will likely grapple with depressed demand, lower rates and anemic RevPAR and occupancy figures for some time to come. ...

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