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Delivering the Spa Experience

Published Wednesday, August 01, 2007

In today's ever-competitive hotel and resort market, the addition of a spa can be a significant magnet to attract and retain a loyal guest and consumer base. An attractive, well-designed spa which offers a truly relaxing, tranquil and guest-friendly experience can have a positive impact on a property's occupancy levels, average daily rate and competitive advantage. At the same time, spas can be an extremely viable profit center unto themselves, which is separate and distinct from their impact as an amenity. During the past several years, the spa business has become increasingly competitive, and although spa development in ...

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