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Do You Stink?

Published Thursday, November 01, 2007

The latest faux amenity to hit the lodging industry is aroma. A number of major brands — W and Westin — and a few smaller ones and individual properties believe that the right scents — particularly in lobbies and other public spaces, but also in guestrooms — give guests a feeling of comfort, hospitality or excitement, depending on the time of day, their mood or the size of the crowd in the space. I admit that I'm old and out of the demographic and pychographic ranges that respond to a soothing smell in a hotel lobby. Yet, I ...

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