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Crowne Plaza Is Hotel Growth Leader

Published Tuesday, June 30, 2009

In the past few years, Crowne Plaza has quietly emerged as the brand to watch in the upscale segment. The IHG flag has a robust development pipeline, it’s in the midst of a massive chainwide upgrading program, and it tops the list of Lodging Hospitality’s 10 Growth Chains for 2009. Between the last quarter of 2007 and the end of 2008, the brand added 45 properties—most through conversions—and 9,987 rooms. That’s a 25.27-percent growth pace for the year.  That percentage was matched by Crowne Plaza’s sister brand, Candlewood Suites, which expanded by 46 properties and ...

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