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Crowne Plaza Testing New Look

The fastest growing chain in the U.S. isn’t planning to sit idly by during this industry and economic slowdown. Crowne Plaza, ranked No. 1 in Lodging Hospitality’s top growth chains last year, is in the midst of testing several programs and design initiatives that could help reshape the look and feel of the upscale business-traveler friendly brand. “We need to have something for when things start to improve,” said David Anderson, the London-based brand leader, at InterContinental Hotels Group’s annual conference in November. “We need continued improvement to make sure the brand ...

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