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Adjusting to a Shifting Market

Published Saturday, March 15, 2008

Lodging experts suggest times are getting tougher for hotels, even though increases in ADR are offsetting declines in occupancy. While that's true nationwide, the picture may be a tad darker in the South Atlantic, the only region in the U.S. to register a decrease in demand — a tenth of one percent — in 2007. Even in the South Atlantic, which extends from Delaware to Florida, there's no definitive trend to hotel business. Some markets are thriving, like Charleston, SC, one of the only ones where residential prices are rising despite a nationwide housing slump. Others, like Norfolk, ...

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