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A Brand Transformed

Published Thursday, May 01, 2008

It's rare that a company has the opportunity or ability to recast a core brand in an entirely new image. That's what Wyndham Worldwide has been able to do with Wyndham Hotels and Resorts, the signature full-service brand it acquired from The Blackstone Group in 2005. While Wyndham Hotels has a long history, good distribution and a core of loyal guests, the brand never struck a deep chord among hotel developers. Now, a little more than two years after its rebirth, a transformed Wyndham is on the move. Led by its dynamic and affable president, Peter Strebel, the ...

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