register

BRANDS REINVENT THEMSELVES

Published Thursday, May 01, 2008

Several chains are getting a brand-new look this year. Sheraton has launched a comprehensive new design of its lobbies and guestrooms, while Motel 6 and Best Western have introduced new prototypes. America's Best Franchising and Hotel Condo Services have teamed up to create a new upscale brand called 3 Palms. Sheraton, the largest and most global brand of Starwood Hotels & Resorts, will upgrade 100 hotels in the U.S., renovate 50,000 guestrooms and redesign 100 lobbies as part of a global initiative to revitalize the iconic brand. The multi-year strategy to improve the quality and consistency of the ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Forgot password? Need Help?

Enter your email address below, and we'll email your password.

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.
All fields are required Personal Info
  Required Must be a valid email
  Required Passwords must match
  Required
  Required
  Required
  Required
  Required
  Required
  Required

Lodging Hospitality Magazine

Submit the form for instant access to the page you've requested.

LH Interactive

Resources

Follow the Conversation

Marketplace Ads