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LA QUINTA RATCHETS UP

Published Saturday, March 15, 2008

You should have seen Wayne Goldberg work a rope in Orlando, let alone shoot a flame-thrower. You wouldn't want to cross the president and chief executive officer of La Quinta Inns & Suites when he's in full “Fear Factor” mode, as Goldberg was in early February at the chain's Take the Challenge conference. Sparked by riffs from the Rolling Stones, Billy Joel and the Beastie Boys (to the lyrics, “Fight for Your Right To Profit”), Goldberg and other La Quinta executives addressed some 1,000 La Quinta owners, operators and managers packing the Fear Factor amphitheater at Universal Studios. ...

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