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RED LION UPDATES LOYALTY SCHEME

Published Thursday, May 15, 2008

Welcome to the Red Lion R&R Club, the West Coast chain's new loyalty program. Designed to reflect and facilitate Red Lion's “stay comfortable” brand promise, the R&R Club, launched Feb. 29 in conjunction with Red Lion's National Stay Comfortable Day, features a lower point threshold and more redemption options than its predecessor, Guest Awards. According to John Taffin, executive vice president of hotel operations for Red Lion, the R&R Club abandons the concept of tiers, making hotel stays and other redemption options more attainable and easy to use. Members can redeem rewards for as little as 5,000 points; ...

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