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USFS GROWS DESPITE PENDING SALE

Published Saturday, March 15, 2008

It may be up for sale, but US Franchise Systems continues to innovate with new products, services and marketing campaigns. Last month, at the company's annual conference in Atlanta, USFS President Roy Flora told Microtel and Hawthorn Suites franchisees that parent company Global Hyatt intends to seek a buyer for the two-brand company. Hyatt believes the focus of USFS — select-service franchising — isn't a priority for Hyatt and doesn't align with the parent's core customers and products. According to Flora, however, if Hyatt can't find the right buyer for the franchise system of 270-plus Microtels and nearly ...

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