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Value Place Growing Despite Downturn

Published Thursday, September 24, 2009

Directors of sales and marketing need not apply at Value Place. A one-time cost of $100,000 has replaced what would be your annual salary. The money instead employs a hard-to-miss 50-foot-high pole sign, with a 250-square-foot face, in front of most Value Place properties and four other similar building signs. They display an outrageously low weekly rate—$159 in some markets—and usually also flash the brand’s mantra: “Cleaner, Safer, Simpler.” The unique business model driving Jack DeBoer’s latest offering focuses on nuts and bolts instead of bells and whistles. There’s no free breakfast here, not even ...

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