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Get Your Head Out of the Sand

Published Wednesday, October 01, 2008

There's no way around it: The hotel industry is facing a year or two or more of tough times. How tough, no one knows. How long will it last is a question that's even more difficult to answer. Each time this year that Smith Travel Research of PKF Hospitality Research issued an updated industry forecast, the news was worse. Just last month, but before the worst of the credit crisis news broke, PKF released new projections for the rest of this year, 2009 and 2010 that call for continuing weakness in the U.S. hotel business. According to the ...

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