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Are You In the Wellness Business?

Published Monday, September 15, 2008

You may have read our story in the Sept. 1 issue (pg. 28) showing that timeshare scores higher than any other segment of the hospitality industry in customer satisfaction. I found that revelation to be stunning, so I called my friend Howard Nusbaum, president of the American Resort Development Association, for an explanation. While he is the chief cheerleader for the timeshare business, Howard always speaks the truth about his industry — both its successes and challenges. His responses on this topic produced lessons everyone in the tourism industry can learn and use. “Unlike any other hospitality product, ...

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