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Calling the Bottom of the Cycle

Published Thursday, June 18, 2009

The lodging industry has taken it on the chin in the past year. RevPAR declines of nearly 20 percent nationally have been sustained so far through 2009; yet, as with the passing night, it’s always darkest before the dawn. In spite of the dismal market metrics experienced so far in 2009, I believe we’re at the bottom of the market cycle. Unless one believes corporate travel will forever be banned, families won’t vacation and groups won’t congregate in the future (in which case America is doomed anyway), it’s certainly not a stretch to assert that ...

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