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Analysis: Why Blackstone’s Troubles Won’t Bruise Hilton’s Brand

Published Tuesday, March 09, 2010

In no other segment of the commercial real estate industry is branding as important as it is in the hotel sector. But can a brand — even a household name with global reach and a long history of quality and integrity — be enough to overcome poor performance, financial distress and legal troubles? That’s the test Hilton Hotels faces as it copes with a variety of well-publicized issues that don’t make for favorable headlines. Two weeks ago, Hilton’s owner, The Blackstone Group, struck a deal to reshuffle the company’s debt load, cutting its obligation from $20 ...

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