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Going Green Is Costly, But It's Worth It

Published Wednesday, March 26, 2008

According to Dan Esty, by way of Kermit the Frog, it isn't easy to be green. Speaking at the HOT/Green Conference in Dallas, the Yale law professor recounted both the opportunities and challenges for hotels to adopt meaningful environmental strategies. "There has been a major transition in how we pursue environmental action in this country," said Esty during a luncheon address. He is a professor of environmental law and policy at Yale and author of nine books, including Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value and Build Competitive Advantage. "While action was ...

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