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Green Hotel Brands Sprout

Published Thursday, July 02, 2009

The economy and near-shutdown of the commercial credit markets have hampered new hotel development across all segments. Yet, executives of the two new brands that position themselves as environmentally conscious are still bullish on their prospects for growth. “No industry, company or brand has been immune to the credit challenges we’re facing, but Element is well positioned to weather the storm,” says Paul Sacco, senior vice president of North America development for Starwood. “We’ve seen that lenders are open to working with our developers on Element hotels because of the brand's leadership in green hotel building.

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