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We'll Be Fine Until 09

Published Friday, December 01, 2006

The question I get asked most often (and not coincidentally, I ask a lot) is when will the lodging industry's current run of prosperity come to an end. While the topic makes for good cocktail chatter, I don't think we should be dwelling on it for fear of self-fulfilling prophecy. The more an industry concerns itself about a downturn, the more likely companies and executives will make the kind of conservative decisions (e.g., curtailing marketing programs, postponing renovations or expansions or deciding against new development) that lead to a natural slowing of business. Rather, we should focus on ...

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