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Hotels Target Gay Market

Published Tuesday, July 01, 2008

As society generally becomes more tolerant of gay and lesbian lifestyles, hotels are coming out of the closet to attract this large and lucrative market. A recent study by Harris Interactive and Witeck-Combs Communications showed that in these tough economic times gay and lesbian adults are less likely to cancel their vacations than are their heterosexual counterparts. “Though gay consumers are not more affluent than others, they appear to consistently budget more discretionary dollars toward travel, even during downturns in the economy,” says Bob Witeck, CEO of Witeck-Combs. Several hotel companies recognize the value in marketing to the ...

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