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Boutique Design About Creating an Experience

Published Thursday, October 22, 2009

Not a panel or session went by the inaugural Lifestyle/Boutique Hotel Development Conference last week without referencing great design. It’s the one thing everyone agrees helps define the boutique concept.  “It’s the evolution of design as a consumable commodity. The last thing you want is to go to a resort or hotel and stay at a place less creative than your own home,” said Bruce Wright, a principal at SB Architects and one of five panelists discussing boutique design at the Miami Beach show. “You want a well thought-out experience, a place that creates a great ...

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