register

Boutique Marketing Requires Emotional Connection

Published Wednesday, October 21, 2009

A boutique hotel is nothing without a “love mark,” that essence of the property that creates an emotional connection to guests. So said Douglas Carrillo, partner and senior vice president of sales and marketing for Desires Hotels, during a panel discussion at last week’s Lifestyle/Boutique Hotel Development Conference in Miami. Carrillo said this emotional connection should be the building block of all marketing efforts for boutique and lifestyle hotels.  “Every guest is different,” agreed Jeff McIntyre, a partner with Gemstone Resorts. “As a marketer, you’ve got to find what it is that can link each potential ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Forgot password? Need Help?

Enter your email address below, and we'll email your password.

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.
All fields are required Personal Info
  Required Must be a valid email
  Required Passwords must match
  Required
  Required
  Required
  Required
  Required
  Required
  Required

Lodging Hospitality Magazine

Submit the form for instant access to the page you've requested.

Hotel Development Center

LHTV

Resources

Follow the Conversation

Poll Question