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Lexington Collection Gives Members ROI Guarantee

Published Thursday, May 28, 2009

It’s an offer a hotel owner can hardly say no to. The Lexington Collection, the upper-mid to upscale brand from Vantage Hospitality Group, yesterday rolled out a compelling promise to its members: The chain will deliver more revenues than what owners pay in membership fees, guaranteed. “It’s simply the right thing to do,” says Roger Bloss, Vantage’s president, CEO and founder, who notes that the company already makes the same guarantee to the nearly 800 members of its Americas Best Value Inn brand. “It’s our job to deliver reservations to our members. Why should they ...

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