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PKF Predicts ‘Double Dip’ in Demand

Published Thursday, July 17, 2008

  The current slump in the U.S. lodging industry is going to last longer and cut deeper than the 1991 and 2002 recessions, predicts PKF Hospitality Research. At the root of the decline will be a double dip in demand, or a slowdown on top of weakness that began in April 2007.   “The weakening economy is forecast to lead to a second trough in November 2008 when PKF Hospitality Research forecasts a negative 0.3% in demand,” says Mark Eble, a PKF vice president who addressed the first Midwest Lodging Investors Summit this week ...

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