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In The Mix

The math is not especially difficult. When a developer considers whether or not to include a hotel in a mixed-use lifestyle development, it simply comes down to this: Success is enhanced by attracting an endless stream of “live-in” customers from the outside, rather than just drawing customers from the immediate region. A development can obviously be more profitable by increasing the customer pool instead of just relying on the limited local population. The Urban Land Institute says “in some markets, 25 to 35 percent of retail sales must come from housing close to shops for the shops to ...

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