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CHANNELING YOUR BRAND

Published Thursday, May 01, 2008

Some hotel brands raise the profile of their technology to set themselves apart. Some differentiate the technology by price: Where one might offer free high-speed Internet access, another might offer tiered HSIA, delivering more bandwidth at a higher price. By now, many brands feature high-definition televisions. or at least flat-screen TVs. Also, many offer free Home Box Office, the dominant premium channel, at times along with competitors like Showtime or Starz. Sheraton Hotels and Resorts has taken a different approach, mandating that its U.S. hotels carry Showtime as its premium channel. To underline that, the Starwood chain celebrated ...

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